This project is a promotional visual created for Key Change, a year-end fundraising initiative launched by UMA during the November–December giving season. The campaign was introduced alongside the organization’s ongoing 2025 concert series, encouraging contributions to support new musical works and future performances.The design draws from seasonal themes such as winter, gifting, and reflection, translating them into a minimal visual composition. Set against a white background, five linear elements are arranged to resemble a musical staff, incorporating subtle musical symbols such as notes, sharps, and flats. These elements function both as visual references to music and as symbolic connectors, representing the act of giving and the relationships formed between artists, audiences, and supporters.Rather than relying on literal holiday imagery, the design focuses on abstraction and clarity, reinforcing the campaign’s message of connection, continuity, and collective support. The result is a clean and concept-driven visual that aligns with UMA’s mission to sustain and expand innovative musical experiences through community engagement.